Category: AR

Augmented Reality Guide

Augmented Reality User Manual by Hyundai

Car manufacturers have been experimenting with augmented reality (AR) technology for a while now. The tech is starting to feature in heads up displays (HUDs), giving drivers information without taking their eyes off the road. Now South Korean manufacturer Hyundai is using AR for its user manuals, condensing what can...

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New Magic Leap Footage

Magic Leap debuted some footage of their mysterious tech at WSJDLive today, a yearly conference held by The Wall Street Journal. “Shot directly through Magic Leap technology on October 14, 2015. No special effects or compositing were used in the making of this video.” CEO and founder Rony Abovitz narrates. Magic Leap...

augmented reality

New Report Forecasts the Mobile AR Market for Advertising

Over the course of the last year numerous reports have been created, focusing on the virtual reality (VR) and augmented (AR) markets. All these reports have forecast the rapid rise of VR and AR technology, over approximately the next five years. Newly released by market research company Research And Markets...